Technology has long played a pivotal role in retailing. It has been the catalyst for change throughout retailing’s history. In recent times, the driving force has been information technology. The new waves of technology have put more information at retailers’ disposal opening big doors of opportunities. IoT holds a big promise for the retail sector and can transform the way business is done. AI and ML can help extend superior customer experience and emerging technologies like AR/VR can offer a complete immersive experience. The big question is how to implement this transformation, and how to handle the challenges. And for that you have OTSI.
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Grocery Retail is becoming highly dynamic, competitive and complex with the rapid transformation & digitization of customer purchase path and industry disruptions. From personalized smart & convenient shopping experiences, to in-store digitization, to home delivery innovations to hyper local sourcing the grocery retail has been going through a continuous change
Customers today not only want immersive and interactive customer journeys but also look forward for fun and one-of-a-kind experiences. According to analysts, the wave of digital disruption, pervasive personalization and need for faster time to market will impact the global fashion retailers, which will hover in a state of uncertainty.
Customers need for localized, customized and personalized experience will help specialize retail to thrive and grow. However, the arduous challenge is to keep pace with competition from the larger mass market retail counterparts who offer wider selection options and extremely competitive prices.